For independent artists, landing a spot on a Spotify playlist can be a game-changer. Playlists are one of the most powerful tools for reaching new listeners, boosting your streams, and building momentum around your releases. But the question remains: how do you get on a Spotify playlist when you don’t already have a big following or label backing you?
The truth is, there isn’t just one way – it’s about a mix of preparation, strategy, and persistence. Here’s a step-by-step guide that can help you improve your chances of getting playlisted on Spotify in 2025.
1. Start with a Professional Release
Before you even pitch to playlists, make sure your track is released professionally. That means:
- High-quality production and mastering
- Correct metadata (artist name, composer, producer credits, etc.)
- Proper cover art and formatting
Using a free music distribution platform ensures your track is delivered to Spotify and other DSPs properly without huge upfront costs. This step is essential because playlist curators (and Spotify’s algorithm) will ignore tracks that look unprofessional.
2. Pitch Directly Through Spotify for Artists
Spotify gives you the option to pitch an unreleased song directly to their editorial team through Spotify for Artists. To maximize your chances:
- Submit at least 7 days before release
- Be detailed when filling in genre, mood, and instrumentation tags
- Add a compelling story in the description – what makes your track stand out?
Even if you don’t land on a big editorial playlist, your metadata helps Spotify’s algorithm understand your music better.
3. Build Relationships with Independent Curators
Thousands of influential playlists are run by independent curators. To get on their radar:
- Search playlists in your genre and track down their owners (via social media, websites, or contact forms)
- Be polite and personalize your message
- Share why your song fits their playlist’s vibe
Avoid mass spamming curators – focus on quality connections.
4. Use Your Own Network to Spark Momentum
Spotify rewards tracks that gain organic traction. To give your release a push:
- Share your track across social media
- Encourage fans to save the song and add it to their own playlists
- Consider collaborating with other artists to tap into new audiences
5. Stay Consistent with Releases
One of the best ways to get noticed by playlists is simply by being consistent. Regular releases keep your profile active and give Spotify’s algorithm more chances to test your songs in Radio, Discover Weekly, and other algorithmic playlists.
Final Thoughts
Getting your music placed on a Spotify playlist doesn’t happen overnight – it’s a long-term strategy. With a strong release, persistence, and networking, you’ll increase your odds of success.
And remember, choosing the right free music distribution service can save you money while still giving you all the tools you need to get your music out there. Once your songs are live on Spotify, every playlist pitch is a new opportunity to grow your fanbase.